Email marketing works best when a business has a highly targeted and accurately segmented email marketing list that allows them to put themselves in front of the right people with the right message.
If a business can nail this, then it allows them to educate, entertain and convert customers in a structured and efficient way.
The best method to do this is with an autoresponder campaign that sends people that are added to a campaign a series of emails that relate to a specific product or industry that the client is interested in.
The term Email Autoresponders can confuse new marketers, this is not an out of office reply, but an email that is triggered to go out at a certain time or after a certain action. These are invaluable to marketers for a number of reasons.
Email AutoResponders Save Time
As with social media scheduling, having timeless content that you can send to potential customers saves time. This is because you only have to set it up and click save or send once, this takes the hassle out of running a personalised and coordinated campaign.
Email Autoresponders Build Relationships
By emailing potential customers with content that delivers them value, your business is building trust. As this builds contacts feel more comfortable with your business and become more likely to buy your product or service or refer you.
Creates A Lasting Impression
In a digital world, potential customers are bombarded with marketing messages almost constantly, by putting yourself in front of your list regularly you create a more lasting connection with them.
This means that when they are looking to buy a product or service you offer they are more likely to buy from you than your competitor.