This week I am attending Social Media Week London.
This event started with a launch party at WeWork Moorgate, if you have not been before WeWork run co-working space for entrepreneurs and start ups. Having met clients during the daytime at WeWork venues across the city, I always find these places inspirational.
This is of course in no way aided by the fact that WeWork venues typically have a bar and even a WeWork branded lager on tap. Suddenly you know why everything you need to know about my view on inspiration.
Social Media Week itself is three days packed full of events at HQ and across the city at sponsored venues. This Social Media Week London we plan to visit more than 15 different talks an events.
These will vary from talks on how to use certain platforms to maximise revenue, to how to deal with social media disasters. Although the audience is primarily professionals, there is plenty of interesting content and talks for non-professionals to get their teeth into.
The HQ venue is Victoria House in Holburn, a light and bright central location. With events across the city the proximity to the tube has made it much easier to get in and out and to other venues.
The reason I go is to Social Media Week London is that it is a rare opportunity to get fresh perspectives on topics we work on every day. An opportunity to network, trade battle scars and learn new things.
This is exactly what I look for in events, the calibre of speakers is top notch and allows us to keep ourselves at the forefront of the industry. I will be blogging about some of the events that we go to, analysing the trends and looking at how this can be applied to our work.