Email marketing is an important digital marketing tool for small businesses. It allows them to educate, inform and keep in contact with existing and potential customers.
One of the most popular pieces of software for creating and managing email marketing campaigns is Mailchimp. Mailchimp software allows businesses to build simple email lists and send out template driven emails to them.
The software is easy to use and free if you have less than 2,000 contacts and send less than 12,000 emails per month. This is pretty awesome for businesses on limited budgets or just dipping their toe into email marketing for the first time.
Reputation Impact of Using Mailchimp Email Marketing
There is so much more you can do with email marketing than is offered by Mailchimp. These solutions offer better segmentation, tracking, add on features and social media integration than Mailchimp.
Although other services cost more they are worth considering if you are serious about using email marketing to grow your business.
There is also a reputational issue to keep in mind when using Mailchimp email marketing. Mailchimp templates are easy to spot and emails sent using the service carry Mailchimp branding. You need to analyse the message this sends to your target market.
For many businesses this will not be an issue, but those wishing to portray quality or high value it could be a challenge. With those on an email list knowing Mailchimp is free, it may suggest that the company is cheap or cannot afford anything else.
This reputational impact needs to be captured analysed and managed. It may or may not be a factor depending on your target audience and how they will interpret this information.
Mailchimp Email Marketing Review
Mailchimp is an excellent and highly successful service, however there is better functionality offered in the marketplace. The value of a well executed email marketing campaign can make the higher costs of competitors easy to justify.
Being portrayed as a cheap or free solution, is not necessarily advantageous for some companies, but that does not mean that it will affect everyone. Mailchimp is an excellent service, particularly for those looking to learn the ropes on an easy to navigate system inexpensively.