The reality is that despite stringent rules, policies, and security measures, there is no foolproof way to entirely eliminate the risk of your Facebook, Meta, or Instagram ad account being disabled.
Understanding this, it becomes imperative to implement proactive strategies to minimise these risks and ensure the longevity and effectiveness of your advertising efforts on these platforms.
This blog outlines five essential steps to help advertisers safeguard their ad accounts and navigate the complexities of platform compliance effectively.
Steps to Reduce the Risk of Your Facebook Ad Account Being Disabled
Implement Two-Factor Authentication (2FA)
Enhance the security of your Facebook ad account by enabling Two-Factor Authentication (2FA). This additional layer of protection requires a second form of verification, such as a code sent via SMS or generated by an authentication app, when logging in. By implementing 2FA, you significantly reduce the risk of unauthorized access, adding a crucial barrier against potential hackers and malicious actors.
Understand and Adhere to Facebook Ad Policies
Understanding and adhering to Facebook’s advertising policies is essential to prevent ad account disablement. These policies outline guidelines on ad content, targeting practices, and prohibited products or services. By familiarising yourself with these rules and ensuring your ads comply with them, you can avoid common pitfalls that often lead to account suspensions due to policy violations.
Declare Special Ad Categories
If your ads fall into special categories such as Finance or Politics, it’s crucial to declare this when setting up your campaigns. Facebook requires advertisers in these categories to use specific ad formats and targeting options to ensure transparency and compliance with platform regulations. By correctly declaring your ad’s special category, you reduce the risk of ad rejection and account suspension related to misclassification or policy breaches.
Control Access to Your Ad Account
Managing access to your Facebook ad account is paramount to prevent unauthorized changes or misuse. Ensure only trusted individuals within your organisation have access and assign roles and permissions accordingly within Facebook Business Manager. By maintaining control over who can manage and monitor your ad campaigns, you mitigate the risk of account compromise and malicious activity.
Promptly Address Issues and Appeals
Timely response to account issues and appeals is critical in maintaining the health of your Facebook ad account. If your account is flagged or disabled, addressing the issue promptly through Facebook’s appeal process can expedite resolution. Delayed responses or neglecting to appeal can prolong account disablement, impacting your ability to run ads and reach your audience effectively. By staying vigilant and proactive in addressing any account-related issues, you uphold the integrity of your advertising efforts on Facebook.