Author Archives: Kristian Downer

Social Media Strategy

WHO, WHAT & WHY – Social Media Strategy For Business

Successful social media is reliant on developing and implementing an effective strategy. Strategy for social media should be integrated into an organisations overall…
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Why Building An Email List Is More Important Than Social Media Followers

Building an engaged email list is a simple and effective way of building the marketing reach of your business. Whilst email marketing may…
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The Curious Case Of The Vanishing Facebook Page Likes

If you run an established Facebook page then you may have noticed that some of your facebook page likes have vanished in the…
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Email Marketing List

B2B Email Marketing Strategy – Differentiating Between Existing & Potential Customers

  Keeping in touch with customers, building your company’s reputation and awareness are key for when selling to other businesses (B2B). An effective…
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